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Rebranding V8

Packaging

The Campaign

After creating a new identity for V8, we needed to share it with the world. Our campaign plays off of the cult-like qualities of many popular fitness and diet trends, while promoting small, simple changes towards healthier living.

In-Store

Brand Management- Michael Grasewicz

Spots

Micro site

Squad

Brand Management- Michael Grasewicz

Copywriting- Michael McGuire

Art Direction- Kendra Gaines

Strategy- Andrea Chahin

Experience Design- Kory Rozich

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