Leinenkugel's

A regional beer brand with national aspirations.

A surprisingly refreshing summertime beer.

A tricky-to-pronounce name.

insight

As we settle into adulthood, life becomes increasingly routine. 

It takes refreshing experiences to break us out of that routine and provide a little escape.

strategy

Leinenkugel's opens up surprisingly refreshing experiences.

(And it's surprisingly fun to say.)