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LEINENKUGEL'S

Leinenkugel's
A regional beer brand with national aspirations.
A surprisingly refreshing summertime beer.
A tricky-to-pronounce name.

insight
As we settle into adulthood, life becomes increasingly routine.
It takes refreshing experiences to break us out of that routine and provide a little escape.

strategy
Leinenkugel's opens up surprisingly refreshing experiences.
(And it's surprisingly fun to say.)


Cannonball
00:45
Play Video

Leinenkugels Lemonjacks
00:15
Play Video

Leinenkugels Lake Bar
00:15
Play Video
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