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ReEBOK
Reebok
A once disruptive brand that lost cultural relevance.
Looking to win over a young, influential audience...
And get people talking about and wearing Reebok again.
InsightS
In a world dominated by Nike and Adidas,
Reebok is an unexpected choice.
Audience
Attention is earned, not bought.
Millennial consumers are the highest users of ad blocking tech and the quickest to skip ads.
So, brands must get invited in.
strategy
Embrace the Unexpected
Lean into being an alternative to the mainstream brands by breaking the conventions of sportswear advertising at every opportunity.
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