A once disruptive brand that lost cultural relevance.
Looking to win over a young, influential audience...
And get people talking about and wearing Reebok again.
In a world dominated by Nike and Adidas,
Reebok is an unexpected choice.
Attention is earned, not bought.
Millennial consumers are the highest users of ad blocking tech and the quickest to skip ads.
So, brands must get invited in.
Embrace the Unexpected
Lean into being an alternative to the mainstream brands by breaking the conventions of sportswear advertising at every opportunity.