blue moon

blue moon

The biggest player in a fragmented category.
De-positioned from both "craft" and "creativity".
A distinctive beer with a bright, citrus taste.

Insight

The Premium Import category continues to grow, dominated by regular beer with sexy wrappers.

Blue Moon has the opportunity to break into the category by leveraging its bright, distinctive beer. 

strategy

Elevate the Moon

Use premium settings and Blue Moon's bright, flavorful beer to stand out in scenes usually reserved for Imports. 

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